THE PROCESS / FROM FIRST THOUGHT TO LAUNCH
Good websites come from good conversations, thoughtful decisions, and a shared understanding of what success looks like. Here’s how we get there.
DISCOVER
Who is the site for? What do they need to understand? What should they do next? We look at your current site, your goals, and the content you already have.
The outcome: A shared direction, a practical scope, and clear priorities.
STRUCTURE
We map the pages, organize the content, and connect the key journeys. The goal is to make the important things easy to find before adding the visual layer.
The outcome: A page plan and content outline with a purpose for every section.
DESIGN & BUILD
Typography, color, layout, and interaction come together in working pages. We review the experience on smaller screens as well as larger ones, with attention to keyboard use and motion preferences.
The outcome: A working site to review, explore, and refine.
REFINE & LAUNCH
We review links, page titles, responsive layouts, and any agreed forms or integrations. Then we prepare the site for launch and walk through how to maintain its content.
The outcome: A launch-ready website and a clear understanding of what happens next.
BEFORE WE BEGIN
01 A short description of your business and the people you serve.
02 Your logo, brand guidelines, and original image files, if you have them.
03 A list of pages, features, and questions your site needs to cover.
04 A realistic launch target and any dates that can’t move.
05 One point of contact to gather feedback and keep decisions moving.
GOOD QUESTIONS
No. An outline is enough to start the conversation. Identifying missing copy, images, and decisions early helps us plan the work. Final content is needed before launch.
That depends on the scope, content readiness, integrations, and review cycles. We’ll agree on a schedule once those details are clear, rather than promise a timeline before understanding the work.
That’s a useful place to start. We’ll review the current theme, plugins, content, and constraints to decide what to keep and what needs a different approach.
Scope comes first. The page count, content needs, custom interactions, and integrations all affect the work. Your brief helps us have a practical conversation about priorities and budget.
We’ll clarify editing, hosting, updates, and any ongoing support before the project begins. Those responsibilities should be explicit so you know who handles what.
YOUR NEXT STEP
